Tag Archives: canned fish

Fish4Ever challenges big brands

As a journalist and food campaigner, I help Fish4Ever with its communications. I cannot work for a cause or company I don’t believe in.

So, I have the privilege of asking nosy questions and learning about the politics of fish.

Lunch: a fried-medley of Fish4Ever sardine fillets (Steenberg’s Organic online £1.60) on a bed of organic rice vermicelli.

Medly: I fry sliced shallots/onions, garlic and chilli in the organic oil in which the fish are canned – Fish4Ever uses 100% organic land ingredients.

I add the sardine fillets, mashing them (was that respectful?). I snip-in fresh parsley .

Fish4Ever canned fish is in a class of its own, fished traditionally (70% MSC-certified, the rest artisan) and quickly-conserved for freshness.

I am a real food lover and here’s why: you do good – it tastes good.

Why is it important to look after the fish?

Fishing technology is too effective. Desired species are being hunted to extinction.

Its hunting methods are indiscriminate, killing turtles, sea birds, dolphins.

There are too many factory boats and not enough fish. Regulations to control catches are insufficient and often ignored. Out at sea, where no one is looking, rules can be flouted. Poor countries suffer from foreign piracy on an industrial scale.

Hugh’s Fish Fight on Channel 4 earlier this month focused on changing the fishing methods of the big tuna brands and own-label supermarkets.

The food corporations’ proposed changes are far better than nothing.

However, although the big brands may well promise a “pole and line” range, their primary business remains likely unchanged.

Each Fish4Ever can has a story – including the smallest tuna fishing boats in the world.

This is not an eco-add-on. Fish4Ever’s raison d’être is care of land, sea and people.

That’s what I call an ethical company.