Tag Archives: real bread

Do you eat real bread?

I took the above picture of real bread at Wholefoods Market, London last weekend.

Daringly I took it AFTER being told by a Wholefoods Market employer that it was “not company policy” to allow photographs.

Even though I was about to blog about the store’s amazing real bread made by a genuine master baker who makes his own yeast.

Bread was on  my mind.

A few days before, a press release from the Real Bread Campaign had arrived in my email inbox.

A nine-month investigation by the Real Bread Campaign found that – despite those tempting bread-baking smells in supermarkets – only one, Marks & Spencer, produces real bread.

Real bread is made with basic ingredients such as flour, yeast and water.

Real bread does not use weird substances designed to make bread seem like real bread but are actually potentially toxic ‘processing aids’ that do not even need to be declared on the label.

I must confess.

A bit of me was like ‘so what?’.

I mean I was hardly surprised to hear supermarkets sell pretend bread.

However my inner jaded-real food campaigner was put to shame when the Real Bread Campaign’s report was published in the Daily Mail.

I was staying at my mum’s; she is a daily Daily Mail reader.

“I knew it,” she said, pacing up and down the kitchen, brandishing the paper.

“I knew that smell of baking loaves was fake,” she said.

The report vindicated her suspicion that there was no real baking going on.

Unlike at Wholefood Market which may charge inflated Kensington prices on some items (such as hummus) and not wish me to take photos but

does bake the



real bread.

Find real bread here and tell me:

Do you eat real bread?

Our Daily Bread blog competition

Bread is one of the most messed-up foods on the planet. Made from hybridised wheat, grown for quick-machinability (forget taste, nutrition and digestion), modern bread is subjected to chemical processes you know nothing about.

If you want to freak yourself out, read the list of gunk in an ordinary loaf of sliced bread in Bread Matters by baker Andrew Whitley. Classified as non-nutritive processing aids, their job is not to feed you but to add texture, quickly. Hence the additives (including animal or GM-derived enzymes) do not legally need to be listed on the label.

In real food-world, you need four ingredients:  flour, water, a raising agent. The fourth is time. And the result, such as Emma’s bread (see above at Exeter’s farmers’ market), is tasty and sustaining.

Emma is teaching these skills at a breadmaking day at Occombe farm in Devon. If you join the Soil Association the day is free.

Or use a book to learn – I like Warren Lee Cohen’s Baking bread with children. And check the coming campaign for real bread.

Now for the competition. Food bloggers, what’s your favourite real food? Its tastes are enticing but not from a laboratory and it nourishes as nature intended.

The winning blogger (more details below) gets a copy of the new DVD, Our Daily Bread. Released on the 8 September 2008, this award-winning documentary observes without judgement and with an eye for beauty the world of intensive food production. Do we really know how food is made? Our Daily Bread shows what is usually hidden.

Here are the competition guidelines, and good luck, fellow food bloggers.

1. Write a blog on real food (it does not have to be about bread). One ingredient or a dish. Usually factory-made, but you eat the real thing. Baked beans, mashed potato, fresh fish and chicken Kiev come to mind. What’s yours? And extra points for local and organic ingredients.

2. Link it to this blog.

3. Post a comment on this (Our Daily Bread) blog displaying a link to your blog entry.

4. The deadline is October 8 2008 at midnight.

I look forward to hearing from you.