Tag Archives: Viridian

Better health at Better Food

Better health campaign launch

The vegetables in the picture were organically grown by my local supermarket in a field at Chew Magna, seven miles outside Bristol.

They were on display on a table in the Better Food company‘s shop for its launch last Thursday of a three-month education campaign for Better Health.

Health begins with healthy soil as we organicists know. Phil Haughton, owner and grower put it well: “Without soil we don’t exist and good soil produces abundance like this.”

Then he introduced the two speakers, nutritionist Jamie Richards, who is the shop’s health supplement guru, and Alex Kirchin from Viridian, the ethical vitamins company with a Soil Association organic range.

I tool copious notes. Jamie’s campaign aims to offer ideas for lifestyle changes that are cheap, simple, safe, effective – and proven.

The smallest changes often make the biggest difference.

Here are some of my favourites from Jamie:

  • Make sure at least half your plateful is non-starchy veg (i.e. not potatoes)
  • All carbs to be complex such as brown rice
  • Eat oily foods such as nuts, seeds, fish
  • And breathe.

Alex Kirchin reminded us to take care of ourselves and used the analogy of putting on the oxygen mask in a plane before helping anyone else.

My favourite Viridian tip concerned Vitamin C.

When animals are stressed they manufacture extra Vitamin C.

However we are one of the few species who do not make Vitamin C at all.

That’s why we have to eat a lot of fresh fruit and vegetables.

I have a guilty secret: I don’t think I get enough immune-boosting Vitamin C in my diet.

So at the first hint of swollen glands, I take 1,000mg a day and have seen off many a cold or sore throat. In fact I believe Vitamin C could more useful than Tamiflu in beating swine flu.

Anyone else with a secret supplement habit?

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